Elsewhere is a new social club where integrated, intuitive service empowers members to work, connect, and relax. Recognizing the challenges of the modern lifestyle, Elsewhere provides personalized service along with work- and wellness-minded spaces that aim to remove the tension from productivity and create an atmosphere of ease.

The visual identity relies on curved, looping lines to illustrate a state of flow. Vibrant yet soothing colors draw attention to the area of focus while also creating a sense of liveliness.

Services: Brand strategy & positioning, brand identity