Le Truc
The Le Truc Clubhouse is a new creative workplace experience of wildly diverse environments designed to support a collective of creatives, strategists, and producers. Inspired by the mischievous monster and brand mascot, Le Truc, the brand experience encourages a playful sense of discovery, empowering users to seek environments where they can be their most creative.
Services: Brand experience design, environmental graphics & wayfinding
Though rooms are named after famous monsters from books and film, the wayfinding strategy assumes users will rely more on their sense of form and color as a way to navigate the space.
Located by the main entrance is a color-coded spatial directory devoid of text, which helps users orient themselves within the space.
Another playful monster reference is found within the distraction banding which features legible excerpts from Mary Shelley’s Frankenstein.
